I know it didn’t seem obvious last week when I posted about the A$AP Rocky screen test filmed by John Davis. I love what Show studio is doing! You can find that post here. I will try not to overwhelm you with it. The screen test was intense and powerful with a necessary irony. THIS WEEK is the dynamic duo’s turn to wow the general population and they do it best. I am talking about Alex Fury and Nick Knight who are determined to change history. If you did not know Instagram was recently acquired by Facebook and generally making Google very jealous. You can read a great article about that here.
Fury and Knight should receive The Most Demure Meme Award as they have turned the idea of cute animal and cute clothes, a staple on Tumblr, into a new medium. If you are not sure what Instagram is: Instagram is a application for your smart phone that enables you to take great photos from your phone. Their filters are all the rage and have left some photographers enraged. The Instagram editorial is not necessarily a fashion film presentation yet. Only the photos have surfaced so far today. I am crossing my fingers that they release some videos!
Here are some notes:
-Instagram has reached over 5 million new users in the last 2 months
-Show Studio will make history using a phone app to create high fashion content.
-The content of the editorial is a conversation about internet culture.
-Show Studio will share every bit of the editorial on their Tumblr page.